Have you ever had an experience where your marketing director and your assisted living director were describing a new resident and you would swear they were describing two different people? Has your marketing person ever been criticized for not getting enough pertinent information? Has your assisted living director ever been accused of completing such conservative assessments that you will never be able to move another resident into your community? Have you ever had an angry family member tell you that she was promised her mom would never fall again? 

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