Kristina Lawson Speaking at 32nd Annual Marketing Partner Forum

Among its many compelling qualities, the legal market is resilient. In an environment currently challenged by international conflict and a domestic political tug-o-war, law firms have shown strong acumen in adjusting their financial footing to balance themselves on the shifting sands of legal service demand. Though it remains strong, the industry is not without its tests, some of which seem to be both alleviated and complicated by the deepening grasp of generative AI. Within the selection of issues firms continue to grapple with, (i.e. staffing, rising expenses, declining realization, etc.), where should marketing and business development teams be focusing their efforts? This discussion offers a comprehensive exploration of issues pertinent to the current and future state of the legal industry towards a determination of how legal marketing professionals and their firms can best navigate changes in the market.

Kristina Lawson: "​A Veritable Cornucopia: The State of the Legal Market​​"