Raffi Zerounian Speaking at USC Gould School of Law

This panel will explore the rise of “dupes” in the marketplace, focusing on legal strategies to combat lookalike products and trade dress infringement. Survey experts will provide insights into consumer confusion studies and best practices for designing effective surveys. Attendees will gain practical tools for evaluating and addressing trade dress claims in an increasingly competitive and imitative market​.

Raffi Zerounian: "​​​Dupes: Trade Dress Infringement or Fair Game?"