Paul Gordon Speaking at CALA’s 2024 Fall Conference & Trade Show

Your marketing success is built on two foundations – a culture of trust among the people on your marketing team and systems for building trust with the people you seek to serve. In an age of AI, we are at risk of overreliance on machines and must preserve the human touch in all our communications efforts. At the same time, legal risks are on the rise. Join this attorney and marketing specialist as they address key questions and concerns and offer helpful strategies to increase move-ins now and for the long haul by aligning your marketing team with a common goal.

Paul Gordon: "Increase Move-ins with Trust-Building Content AND Balance Legal Risks"